Xiaomi overview

Xiaomi Inc. manufactures and distributes mobile phones and consumer electronics. The company also develops mobile applications.

Xiaomi targets the lower-middle market and has gained a loyal fan base by incorporating user feedback into the design of its latest sets and Android skins. It offers internet value-added products including TV boxes, backpacks, phone screen protectors, earphones, and more.

Its products include Redmi, an Android smartphone; MIUI ROM, a customisable ROM; MiTalk, a messaging application; Mi TV, a 3D television; as well as smart home security devices and health bands. It also offers numerous other smart devices for the home, as well as scooters.

In 2015 Xiaomi launched Mi Protect, enabling its customers to buy insurance for the devices they were purchasing.

Xiaomi Inc. was founded in April 2010 and is based in Beijing, China.

Map showing the location of Xiaomi

Beijing, China

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Key people

Shea Chen Head of Consumer Lending Business
Liangliang He Software Engineer
Kong-Kat Wong Co-Founder and Vice President
Dawei Gu General Manager, Head of Monetization
Wang Xiang Global Senior Vice President & Head of International Business
Huihui Yuan MIUI System Engineer
Duo Zhang Software Engineer
Manu Jain Global Vice President
Tuck Lye Koh Member of the Board of Directors
Qiushi Liang Deputy General Manager
Chen Zhang Senior Software Engineer
Jianhui Zhang VP, Sales Service
Baoqiu Cui VP & Chairman of Technical Committee
Tzetuo Cheng General Manager, Marketing Center of MIUI Ad Department
Chuan Wang Co-Founder and Vice President
Donovan Sung Director of Product Management, Xiaomi Global
Duane Kuang Board Member
Feng Hong Co-Founder
Lei Jun Chairman, CEO & Founder
Wanqiang Li Co-Founder and Senior Vice President
De Liu Co-Founder and Vice-President
Lin Bin Co-Founder & President
Robin Chan Investor
Jai Mani Lead Product Manager
Jiangji Huang Product Manager
Shou Zi Chew Chief Financial Officer
Sushant Sreeram India Head of Marketing
Ketaki Salaskar Consumer Insights Manager
Pingping Mao Shirley Vice Director, Head of India Investment
Sumeet Poojary Sr. Content Operation Executive
Raghu Reddy Chief Business Officer