Trōv overview

Trōv is a mobile app which automatically organises information about household items and gadgets (including receipts and market values), stores it securely in the cloud, and provides on-demand insurance for however long it’s needed, whenever it’s needed.

As an on-demand insurance platform, Trōv allows users to purchase insurance for specific electronic products for a precise amount of time. For most items, the make and model is all that’s required to generate the metadata necessary to insure them. As the product’s data is updated in real-time, the insurer is able to make an accurate decision on the item value, speeding up the claims process. Carriers who choose to partner with Trōv manage the balance sheet and regulatory risk, but all payments and claims are filed through the app.

Trōv has received funding from Munich Re/HSB Ventures, Sompo Japan Nipponkoa Insurance and SunCorp, amongst others. Trōv has served over 1 million customers since launching in Australia and the UK. In 2018, the platform officially marked its foray into the US market by making their on-demand insurance available in Arizona, with Munich Re serving as their underwriting partner. As of 2019, their offering is available to customers in 15 US states and Australia.

In June 2019 Trōv announced it would be ending its on-demand insurance consumer offering in the UK at the end of September 2019.

A short while later, in August, Trōv launched a suite of end-to-end products. The new solution consists of four modules in policy sales, claims, client relationship management and business intelligence. They can be customised and rapidly deployed, serving as building blocks for the white-label insurance product line.

That same month, Trōv revealed it had partnered with Lloyd's Banking Group to release new insurance products for US consumers.

In October 2019 Trōv announced a new personal auto insurance product, which would be launched by partner Suncorp in Australia. Internally codenamed Pilgrim, the new application is designed for vehicle owners who have multiple choices of how to travel.

In December 2019 Trov launched a renters insurance programme with Halifax Home Insurance, which is part of Lloyds Banking Group. The new product includes blanket coverage for contents, on-demand item insurance for specific items taken out of the home, and liability and emergency accommodation cover.

In May 2020, Trov announced it had partnered with LATAM P&C insurer Sura to launch on-demand insurance in Brazil.

In August 2020 Suncorp launched a new auto product via brand BingleGo, which rewards people with a 20% discount on their monthly policies when they opt to use other forms of transport (such as walking, cycling or public transport) rather than their car. Bingle Go uses telematics technology from insurtech Trōv to detect the mode of transport used.

Trōv’s CEO Scott Walchek is an experienced tech entrepreneur who previously founded DebtMarket, which he led to a successful exit in 2011. Walcheck was also an early investor in Baidu, the Chinese search engine website.

Map showing the location of Trōv

Danville, United States

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Key people

Jeff Berezny VP Marketing & Communications
Patricia Kemp Board Member
Priscilla Hung Board Member
Edward Axon GM Business Development UK
Sean O’Donoghue GM, Trov Insurance Platforms
Ken Rudin Board Member
Sean Park Board Member
Scott Walchek Founder, CEO & Chairman
Mark Dowds Co-Founder + Chief Strategy Officer
Jim Gemmell CTO
Dianne Dominguez Design Lead
Ian Sweeney General Manager of Mobility
Michele Schmitt Senior Product Manager