Snoop overview

Snoop is a UK-based Fintech app which helps consumers save money on bills and subscriptions.

Snoop enables users to see all of their bank accounts in one centralised app. It then offers insights on spending, and provides saving suggestions. Snoop also leverages open banking technology to analyse a user's bills and subscriptions and suggest cheaper alternative providers if there are better deals available. After initially conducting a beta phase with 5,000 customers, Snoop launched on the 17th April 2020, and reportedly doubled its customer base in under a week.

The app is built on a cloud-based, micro-services architecture.

Snoop gained FCA approval in November 2019 as a Registered Account Information Service Provider.

In April 2020 Snoop raised £3.2m in funding, ahead of a reported planned Series A later in the year. The round was led by Lloyd Dorfman, the founder of Travelex. The startup said it would use the funding to grow its teams and scale quickly.

The company partnered with life insurtech Anorak in July 2020 to offer its customers independent, personalised life insurance advice through its app.

In November 2020 Snoop raised over £10m on Seedrs from around 1,700 investors. Snoop revealed its app had been downloaded 125,000 times since launch, and will soon expand to help people manage all their bills too.

Snoop was co-founded by Dame Jayne-Anne Gadhia (the former CEO of Virgin Money and CEO of Salesforce).

Map showing the location of Snoop

London, United Kingdom

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Key people

Dame Jayne-Anne Gadhia Founder and Chair
Jayne-Anne Gadhia Founder and Executive Chair
Cara Norton Co-Founder and Head of Operations
Scott Mowbray Co-Founder and CCO
Ross Logan Co-founder and Proposition Development
John Natalizia Co-Founder & CEO
David Dyer Co-Founder and Chief Financial Officer
Jem Walters Co-Founder & CTO
Paul Kerridge Co-founder and Chief Business Architect
Paul Lloyd Co-founder and CMO
Ken Donald Co-Founder and Chief Operating Officer