Located in Copenhagen, is a frontend platform for carriers and brokers, enabling users to build modular and reusable frontends alongside pluggable frontend components, APIs to insurance systems and a store of ready-to-use micro-services. connects insurance and E-commerce through its full-stack distribution solution - Penni Connect. It handles three main concerns: integration to legacy insurance systems, providing API's suitable for online sales and ability to build pluggable widgets as well as full frontends. By utilising capabilities in behavioural design and conversion insights for insurance it aims to establish high-performing online sales solution for insurance.

The company raised €2m in March 2020 from individual investors.

It raised a further €5.7m in December of the same year to scale its growth in Europe. The company revealed that it had seen its monthly subscription revenue increase 5x during 2020.

That same month, the company announced a partnership with international services group APRIL and challenger bank Anytime to launch a new insurance sales channel.

In October 2021 was selected as part of Plug and Play's Europe Batch 7 program.

In December 2021 was one of just two insurtechs approved by the Dutch Association of Insurance as a partner, enabling them to enter partnerships with Dutch insurers.

In May 2022 announced it was looking to raise €6-11m from new and existing investors to focus on sales and expansion in France, Spain, Germany and Benelux over the next few years.

Map showing the location of

Copenhagen, Denmark

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Key people

Jeppe Klausen Co-Founder and CEO
Esben Toftdahl Nielsen Co-Founder & CPO
Simon Bentholm Digital Strategy Executive