Layr

Previously known as UnBrokerage, Layr is an AI-powered business insurance platform that automates the role of brokers and underwriters enabling business owners to purchase insurance tailored to their company in minutes while performing the most common insurance-related tasks from a simple self-service portal.

Layr allows small businesses to purchase and manage their commercial insurance 100% online, in real time, and without engaging a traditional broker. Unlike insurance shopping comparison engines, the Layr platform uses an intelligent recommendation engine to quote a monthly insurance price in real time while matching businesses with the right insurance carrier. It is filled with valuable industry firsts including real-time pricing, a monthly credit card payment option, an “always up-to-date” proof of insurance generator, and a smart claim wizard.

The company changed its name to Layr in 2018 to better suit the company brand and services they offer. With the new name came a new website and next evolution of their online commercial insurance platform. The new website comes with a completely reimagined user interface and a great deal of new functionality and automation to make the process of purchasing and managing business insurance painless. Additionally their product road map is still packed full of plans that will continue to lead the commercial insurance industry into the modern age.

In September 2018, it was announced Layr would be one of ten startups participating in Lloyd's of London's inaugural accelerator programme, Lloyd's Lab, after beating out 200 applications spread across 36 countries. As part of the new innovation sandbox, chosen startups will be creating new products, platforms and processes that - leveraging Lloyd's expansive partner network - can be swiftly introduced into the market.

In July 2020 Layr raised a $5m Seed round led by Sandbox Insurtech Ventures.

Layr announced it had raised $10M in March 2022 to expand its technology platform, release new features and partner with technology providers in support of independent brokers.