Homelyfe overview

Homelyfe is an on-demand, all-in-one app that helps customers find the best deal on home insurance, managing policies, and file a claim. Homelyfe aims to provide home insurance cover in under 4 minutes. Plus, when it’s time for renewal, the app will automatically scan the market for better options.

In the latter half of 2018, the company launched the Aventus platform, a digital insurance platform enabling businesses to create a seamless buying experience across all insurance lines. 

In July 2018 Homelyfe partnered with Premium Credit to enable its users to pay for home insurance in instalments.

The following year, they announced a partnership with Freedom Brokers that would see them reduce the insurance application process to just two questions through a widget on Freedom's homepage. 

The venture has received £2.4m in seed funding, led by Talis Capital and Peterson Ventures. 

Freedom Services Group acquired Homelyfe in March 2020 for an undisclosed amount.

Map showing the location of Homelyfe

London, United Kingdom

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Key people

Simon Dixon Founder and Chief Engineer
Andrew Craven Co-Founder & CTO
Johnny Copperstone Founder and Head of Application Development
Peter Goodman Co-Founder & CEO