Privately-owned is an unbiased search engine and comparison tool for health insurance plans. The website features over 120,000 plans, including many of the state-based exchange plans, federal exchange plans as well as private, off-exchange plans.

Using proprietary technology and tools, helps consumers compare health insurance costs and subsidies for free, and enable them to purchase their health insurance online, over the phone with a licensed advisor, or in person with an expert, local agent. The company’s website offers recommendations and a comparison shopping experience to simplify decision-making, allowing consumers to find the right health insurance plan that fits their lifestyle. It also offers online calculators and shopping tools to make buying health insurance easier and more efficient.

In November 2019 raised $18m in Series B funding in a round led by Second Alpha Partners. The round will be used to scale the business. became a unicorn in December 2021 after raising $180M Series C.

In August 2022 it was revealed was in the process of laying off 149 staff members. Some of the affected positions include product advisors, support specialists and call centre positions. has one million visitors each month, and has offices in Miami, Minneapolis, New York and Guatemala City. 

Map showing the location of

Miami, United States

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Key people

Robert Mylod Advisor
Jose Vargas Co-Founder
Sergio Vela CTO
Jeffery Boyd Board Member
Jeff Smedsrud Co-Founder
Matias de Tezanos Founder, Board Observer & Former CEO
Julio Gonzalez Arrivillaga Co-Founder
Glenn Luk Investor | Co-Founder
Jim Sanger Board Member / Investor
Donald Loonam Chief Executive Officer
Howard Yeh COO and Co-Founder
Linda Ventresca Board of Directors
Sean Taylor CEO