Haven Life overview

Haven Life is an insurer operating specifically within the life insurance market and targets millennials.

Haven Life is backed and wholly owned by MassMutual, which enabled the company to build a full end-to-end process from scratch, without the use of white label components. Having this technology in-house and fully independent gives the company advantages over insurers reliant on legacy technology. The relationship with MassMutual also provides Haven Life with decades of data to build personalised underwriting services.

Haven Life's underwriting services enables customers aged 18-45 to be approved in real-time without the need for a medical exam. The company's life insurance calculator can also recommend a list of products that provide the correct coverage for each individual, giving them the option to choose what cover to go with. The quote page also enables users to see how their cover and quote compares to other companies' offerings.

In August 2018 Haven Life acquired Quilt, an online insurance broker that offers renters and term life insurance policies digitally, without the need for an agent.

In August 2019, Haven Life, Quilt and MassMutual announced that AgeUp, a new annuity product, would launch that autumn. The product aims to address the concerns of those supporting loved ones who outlive their resources as the life expectancy of the general population increases.

In June 2020 Haven Life announced a partnership with technology platform BenefitFocus and Scor. The move enables millions of Benefitfocus' customers to access Salary Protection, a new term life insurance policy that pays an employee's beneficiary the equivalent to the policyholder's paycheck every month — for up to 15 years after initial purchase — if they were to pass away during the coverage period. The product offers an alternative to traditional cover, which generally pays out 1-2x the policy holder's annual salary.

In March 2021 Haven Life partnered with curated brokerage Waffle to distribute Haven Simple, a digital-only term life insurance product with no medical exam. Waffle will use a pre-fill API to host the initial process before handing over to Haven Life.

In May 2021 Haven Life launched a digital, low-cost short-term disability income insurance product.

In October 2021 SaaS provider Haven Technologies launched. The company is a tech spin-off of MassMutual's HavenLife, and plans to help other carriers digitise and accelerate customer acquisition across life insurance through its solutions in new business, underwriting, policy administration and actuarial.

During November 2022 FOXO Life, an insurance distribution subsidiary of FOXO Technologies, has signed a managing general agency agreement with Haven Life. As part of the agreement, FOXO Life agreed to distribute Haven Life insurance products through independent agent distribution channels.

In July 2023 it partnered with Blend, a company that offers cloud banking services. The aim of the partnership is to make applying for life insurance an easier experience for consumers in the United States who are buying a home. Haven Life hopes through the partnership it can give customers the ability to enable new homeowners to secure financial protection.

Haven Life is available in all 50 states and has a team of around 200.

Map showing the location of Haven Life

New York City, United States

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Key people

Yaron Ben-Zvi CEO
Todd Rodgers CTO
Matt Myers Head of Customer Acquisition