FloodFlash overview

Enlisting a smart sensor, FloodFlash can detect when waters have exceeded a critical depth and trigger a pre-agreed settlement to instantly compensate the insured(s).

The events-based insurance uses an IoT sensor placed inside a commercial property which is able to recognise and record with real-time data feedback when a flood has reached a pre-agreed level, at which point FloodFlash can compensate the customer a fixed amount. Once payment has been received, there are no restrictions on what the money is used for.  FloodFlash is capable of paying out compensation within a day; in early 2020, the company compensated a number of UK-based customers in one day after Storm Ciara triggered severe flooding in many parts of the UK and Europe.

Towards the end of 2017, it was announced that FloodFlash would be a part of Insurtech Gateway, a newly launched accelerator aimed at supporting the world's most promising tech startups. In 2019, FloodFlash joined the third cohort of Lloyd's Lab. 

In early 2020 Gallagher announced it was to start selling FloodFlash's parametric insurance.

In September 2020 FloodFlash launched FloodFlash+, offering its customers a detailed consultancy arm and a product designed for flood premiums range from £20k-£1m annually. 

FloodFlash has received investment from HambroPerks, Insurtech Gateway, Pentech Ventures and LocalGlobe.

Map showing the location of FloodFlash

London, United Kingdom

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Key people

Ian Bartholomew Co-founder & Director
Adam Rimmer Co-Founder & Director