finanzen.de overview

Finanzen is a leading B2B insurance and financial services leads marketplace in Europe, offering a range of financial and insurance services to its clients. Using its proprietary platform, it connects lead generators and buyers in real-time. Additionally, the company acts as an online broker for certain insurance products in Germany and Switzerland.

The company’s range of insurance services include car, liability, legal protection, travel, business, household, building, photovoltaic, private and statutory health, accident, care, and death. Furthermore, it offers investment, loans, finance building, and savings contract services to its clients.

Following its 2019 acquisition by Allianz X, Finanzen has become an independently-operated subsidiary within Allianz Group. Prior to its acquisition, Finanzen reported over 1.2 million leads traded on its platform in 2018.

In November 2021 Clark announced it planned to acquire Finanzen and integrate it into its own digital insurance broker business.

Map showing the location of finanzen.de

Berlin, Germany

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Key people

Daniel Hoffmann Advisory Board Member
Axel Lehmann Founder
Jens Schmerbauch CTO
Dirk Proessel CEO
Mathias Toetzke CFO
Celine Pöpper Chief Marketing Officer (CMO)