Daido Life Insurance

Daido Life Insurance Company provides life insurance products in Japan. The company also offers insurance, annuities, and asset management services. It caters to individuals and small and medium-sized enterprise market. Daido Life Insurance Company was founded in 1902 and is based in Osaka, Japan, and the company operates as a subsidiary of T&D Holdings, Inc.

In 2018 Daido bought a 14.9% interest stake in Australian insurance startup, Integrity Life of Australia. The startup with enter Australia's retail life insurance market early 2019. Daido initially launched in the group life market selling policies to small and medium business with Integrity Life of Australia. The deal followed moves by fellow Japanese life companies Dai-ichi Life, which bought TAL in 2011, and Nippon Life, which acquired MLC Life Insurance in 2015.

Integrity Life will now start offering individual life policies through its network of financial advisers on March 4th, 2019. While Daido will send a representative to with within Integrity, their managing director and CEO, Chris Powell, said the company would continue to act as an independent startup. 

The investment in the startup demonstrates Daido's plans to increase its holdings of stocks and foreign corporate bonds. Within foreign bonds, Daido plans to step up holdings of mainly currency-hedged investment-grade corporate bonds. The company also plans to shift further to European bonds from US Treasuries but it is not looking to add to foreign government bonds overall. The company plans to make investments in European bonds without a currency hedge, expecting the euro to strengthen against the yen during this financial year.