Breathe Life overview

Breathe Life are a Canadian insurtech startup developing a fully-digital insurance distribution model, aiming to improve the customer journey, increase customer retention, and cut down I.T. costs.

Through its white-label B2C solution, carriers, brokers and MGAs can complete and manage applications digitally throughout the insurance transaction life cycle. Users can also tap into new opportunities and insight in such areas as coverage gaps, underwriting performance, profit pools and price competitiveness.

Breathe Life raised CAD$11.5m in Series A and Debt funding in August 2020. The company stated it planned to use the new funds to enhance its end-to-end operations platform for life and health insurance carriers.

At the time of the announcement, the company stated it had processed 100,000 applications on its platform since launch.

The company was part of the InsurTech NY 2020 accelerator program. 

During March 2022 the company was acquired by Zinnia, a provider of third-party administration services for life insurance companies in the US. 

Map showing the location of Breathe Life

Montréal, Canada

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Key people

Guillaume Marion Chief Financial Officer
Ian Jeffrey Co-Founder & CEO
Jean-Nicholas Hould Co-Founder & Chief Data Officer
Sébastien Malherbe Co Founder & Chief Product Officer
Arach Tchoupani Co-Founder & CTO
Carlos Benfeito Chief Technology Officer